In the last month, the UK was among the top 10 countries with the largest number of paid gambling adverts impressions.
New research has found that paid ad impressions for gambling and casino brands rose almost three times in the UK over the past month, regardless of Members of Parliament’s calls for stricter measures to be imposed on all betting advertising. According to data revealed by the study of GoldenCasinoNews, the UK was among the top 10 countries where online paid gambling ads registered the largest increase last month.
The report has shown a 196% increase in the number of paid gambling ads online impressions to 112,818 in the period from April 5th, 2020 to May 4th, 2020.
The UK was fourth by number of paid ad impressions in the above-mentioned period, after Germany with 197,165, Poland with 161,676 and Peru with 150,863 impressions registered in the last month. The rest of the top 10 countries by paid gambling ad impressions in the last month are India, Portugal, Brazil, Sweden, Colombia and Mexico.
Overall Paid Gambling Ad Impressions in the Last Month Register a Decline Year on Year
According to the aforementioned survey, paid ad impressions for gambling and casino companies have more than doubled on a global scale during the coronavirus outbreak. Data gathered by GoldenCasinoNews showed a 158.22% year on year in the 16th, 17th and 18th week of 2020 in comparison to the same period a year ago.
The report showed an average of 352,000 paid impressions in the three weeks mentioned above, with their total number highlighting the number of advertisers who were willing to pay for these ad impressions on a weekly basis.
The paid ad impressions in the 16th week of 2020 were 292,849. This represented an increase of 164.03% in comparison with the 110,914 paid ad impressions registered in the same period in 2019. A week later, the impressions were 387,673, marking a 185.37% growth from the 135,849 ones in the 17th week of 2019. Then, a 125.26% growth year on year to 375,597 was registered in the number of paid ad impressions in the 18th week of 2020.
The overall paid ad impressions over the abovementioned period stood at 6,409,590, a figure representing an 8.6% decline from the corresponding period a year earlier when they stood at 7,012,424.
MPs in the UK Call for Moratorium on All Gambling Advertising During Covid-19 Shutdown
As Casino Guardian already reported, Members of Parliament have urged the regulators and the Government to impose a moratorium on all gambling advertising during the coronavirus lockdown, to prevent people who stay at home from becoming too exposed to online gambling and gambling advertising.
After the beginning of the Covid-19 shutdown, the Betting and Gaming Council (BGC), which is the trade body representing the major gambling operators in the country, revealed that its members have decided to voluntarily cease their advertising on radio and TV channels for a minimum of six weeks by May 7th.
At the time, the BGC revealed that the major gambling brands, however, kept their right to continue advertising online and across direct marketing channels. Still, the companies have remained committed to safer gambling messaging online in order to protect local customers.
- Author
Daniel Williams
